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  • March 27,2016

    Branding For Dummies Cheat Sheet

    A brand is so much more than a pretty logo. To win loyal customers, you need to develop a story that represents the quality and character of your orga...

  • March 26,2016

    Attributes of a Good Brand Name

    Naming your brand is by far the most challenging, momentous, and necessary phase in the process of branding. However, coming up with a good brand name...

  • March 26,2016

    3 Rules of Branding

    By following a few simple rules, you can successfully brand your small business. As you plan, launch, and manage your branding program, remember and t...

  • March 26,2016

    Economic Benefits of a Strong Brand

    Great brands create consumer trust and emotional attachments. As a result, they foster relationships between consumers and products that lead to the f...

  • March 26,2016

    The Branding Process in 8 Steps

    Branding is the process that aligns the opinions people hold about your brand with the set of thoughts you want them believe and trust. As you develop...