How to Link to Visual Social Marketing Images in a Blog - dummies

How to Link to Visual Social Marketing Images in a Blog

By Krista Neher

Most blogging platforms also allow for a URL to be used for adding an image to your blog post, which helps enhance the post’s visual social marketing potential.

The basic difference is that when you upload an image from your computer, you’re hosting the image on your servers. The image you upload from your computer must be one that you have the rights to use.

When you link to an image, you redisplay an image that’s hosted on a different server or website. You aren’t uploading the image to your website, so you can link to images from other websites that you don’t have the copyright to display.

For example, if you find a helpful infographic that you want to display on your site, you can’t simply download and then upload the image, unless it’s explicitly copyrighted to allow commercial use. To get around this limitation, rather than download the image, you can link to it. The image is still displayed on the blog, but you aren’t hosting the image yourself.

To display an image from a URL, choose the Insert for URL option (or a similar one) in your blog post editor and paste the link of the image you want to display. To display a URL image, follow these steps:

  1. Find the image that you want to display on your blog.

    Choose a suitable image.

  2. Find the URL to the image.

    The easiest way to find the URL is to right-click on the image you want to display and choose Copy Image URL from the menu that appears. This action places the URL of the image on the clipboard.

  3. Paste the image’s URL on your blog in the Add Media section.

    Find the input section on your blog to display an image via the URL. On WordPress, you click the Add Media button in the blog post editor and then select Insert from URL on the left side of the menu.

  4. Customize the display options.

    As when you upload a photo, you may choose to add a caption and alter text and then select the alignment and the destination that the image links to.

After you insert the image into your post, be sure to preview your blog post before publishing to make sure that it displays correctly in your post.

When you use the Insert from URL image option, you have no control over the image. Because you’re linking to an image that’s hosted on another website, the website can remove or change the image, affecting how the image is displayed on your website. Though most websites don’t remove or change images after uploading them, a risk still exists.