How Visual Social Marketing Infographics Translate to Content for Social Networks
Infographics make for appealing visual social marketing content on social networks because people enjoy liking, sharing, and commenting on them. Because infographics provide quick ways for people to access information, they’re ideal for social networks where people don’t have a lot of time to spend looking at every individual status update.
Infographics provide useful content to share across social networks, including blogs, Pinterest, Facebook, Twitter, Instagram, LinkedIn, SlideShare, and Scribd. A short infographic on a relevant topic makes for an inviting social network post.
You may need to customize how you share your infographic on social networks. For example, viewing an entire infographic in the photo viewer on Facebook is difficult. At Boot Camp Digital, a portion of an infographic is shared on Facebook and adds a link to the entire infographic on the website. Spending a little time customizing the way the company share on Facebook dramatically increases the results.
If you’re creating infographics for social network content, think about creating infographics that are highly sharable. Consider topics that people are already talking about in social media or linking to pop culture or another type of popular content.
Create an infographic based on content that has already been popular in social media. An infographic can be a way to benefit from an already established idea. For example, Boot Camp Digital created the infographic Hygiene vs. Social Media based on the popularity of a tweet about how more people own cell phones than toothbrushes.
One of Boot Camp Digital’s most popular infographics is (still) “37 Ways to Thrive on LinkedIn.” It was one of the most popular blog posts that the company turned into an infographic. Because the infographic was created based on a blog post that was already popular, it had a high probability of success.
Start with content that you already know is popular on social media to maximize the probability of success.