Basic Benefits of SlideShare Usage for Visual Social Marketing - dummies

Basic Benefits of SlideShare Usage for Visual Social Marketing

By Krista Neher

SlideShare is a site you want to consider utilizing for your visual social marketing campaign. SlideShare is a large and quickly growing social network, has more than 60 million monthly visitors and 159 million page views per month, making it among the 200 most often visited websites in the world.

SlideShare is a community where users view, like, comment on, and share presentations that they find interesting. Marketers flock to SlideShare because of the tremendous reach of the site.

Many presentations shared on SlideShare generate hundreds, if not thousands, of views — considerably more views than most marketers generate from their blog posts or websites. The bottom line is that SlideShare can generate significant reach and awareness for any visual social marketer.

Though some marketers may not regularly create or give presentations, SlideShare can still be a component of a marketing strategy. Think of the site as another visual marketing opportunity, and create presentations for SlideShare as a part of your visual content strategy regardless of whether you give the presentations that you upload. Many marketers are creating presentations specifically for SlideShare.

In addition to sharing presentations, SlideShare supports the sharing of documents, PDF files, videos, and webinars.

With both free and paid (pro) accounts, SlideShare offers a wide variety of ways for businesses to promote themselves by using the site and to increase their visibility. Presentations on SlideShare generate a lot of views — for a number of reasons:

  • Search engine optimization (SEO): SlideShare presentations often rank well in search engines such as Google.

    For example, a presentation on SlideShare specifying how to use visual social media marketing is likely to show up when someone uses a search engine to find the phrase visual social media marketing. Because many presentations on SlideShare are optimized for search engines, search engine traffic can be a major contributor to views on SlideShare.

  • Community: Like many other social networks, SlideShare has users who actively search, browse, and view presentations on SlideShare. SlideShare users can follow other users — a feature that’s offered in other social networks, such as Twitter — and receive updates when new presentations are uploaded. This strategy provides additional views for presentations.

  • Sharing: One of the best aspects of SlideShare is that presentations can be shared on blog posts or on Facebook, LinkedIn, Twitter, Pinterest, Google+, and other sites. Social sharing also drives a significant number of views to presentations.

As demonstrated, a presentation on SlideShare allows for social sharing of the presentation. The presentation can be embedded, which means that it can be shared on a website or blog post or on social networks such as Facebook, Twitter, LinkedIn, Google+, and Pinterest.

Additionally, SlideShare users can follow other users, so your followers are updated every time you upload a new presentation. These social sharing tools increase the visibility and reach of your presentations on SlideShare.