3 UX Truths That Will Never Change

By Kevin P. Nichols, Donald Chesnut

UX (user experience) will always be relevant, regardless of what new technology arrives or how interfaces change. The reason is that UX is less focused on the technology and far more focused on the user. UX puts the user at the center of all design decisions. Consequently, UX creates an experience that is relevant to the user and his or her needs.

There are three truths about UX that will never change:

  • Your knowledge of your users can make or break your solution. No matter what you’re building, knowing who your users are and building around the users’ needs will set your UX up for success. This means doing the appropriate research on who your users are and ensuring you develop user journeys and user scenarios that capture their core behaviors.

  • Testing your UX is important. Test your UX, your assumptions, and your content to find out how it’s performing. Even when you think you know your users or how they behave, you need to validate what you think by testing the performance of the UX.

    Start by testing new designs with concept testing techniques. Use card sorting to validate navigation and information hierarchies; also test prototypes of your experience. After you launch the UX, use analytics to test where and when users interact with your experience, what platforms they use, which content they consume and share, and when they convert by purchasing a product or signing up for a profile.

    Testing will not only validate your experience, it can save it!

  • In today’s multichannel and emerging technology world, the user journey rules the roost. Define cross-channel user journeys and continue to validate them. Given that the digital landscape continually grows more complex with new devices and technologies, it can be easy to get lost in the technology considerations. Instead, the UX approach asks you to focus on what’s primarily important: understanding which tasks your users need to accomplish and the journeys they undertake to get to the goal.

    After you understand your user’s journey, you can begin to focus on the technology details. As you flesh out your user journeys, add the relevant details around which devices and platforms are key, putting the technology considerations in context of real-world user needs.

By following these simple steps, you can help ensure that your UX will remain relevant and useful to your users.