How to Use the Traffic Overview Feature in Squarespace - dummies

How to Use the Traffic Overview Feature in Squarespace

By Kris Black

When you look at your site’s traffic in Squarespace, it’s easy to assume that people’s activities are being tracked and collected to generate your site’s statistics. But that assumption isn’t quite right. IP addresses, not the people themselves, are being tracked. All IP addresses are written the same way, as four sets of numbers separated by periods.

Understanding IP addresses can help you understand more about your site’s traffic. Although it would be easy to assume that an IP address is representative of a single person, that’s not always the case.

For example, suppose someone were to visit your website from a Starbucks. The website would register that IP address. If that person then wanted to look at your site on his iPhone, his visit would be tracked as a different IP address because he would be using his cellular connection with AT&T. Therefore, your site would show him as two visitors accessing your site.

Understanding how this works takes a little mystery out of the magic, but at the same time it means you shouldn’t worry too much about the specific numbers in your site’s activity. Instead, observe the trends in your site’s traffic over a period time.

One of the most important numbers in your site’s activity is the number of visitors to your website. Then you want to know how many pages these visitors are viewing. Are Google, Bing, and Yahoo! finding your site?

To find the answers to these questions, begin by choosing Site Manager→Activity. The screen shown below appears. The first area in Activity, Traffic Overview, is selected by default.


At the top of Traffic Overview is a graph showing you an overview of the following in a given period of time:

  • Page views: The number of pages viewed on your site

  • Unique visitors: The number of individuals who come to your site

Above the graph are four options you can click to view the site traffic for a given period of time:

  • Hourly: The last 24 hours of traffic

  • Daily: The last 30 days of traffic

  • Weekly: The last 13 weeks of traffic

  • Monthly: The last 12 months of traffic

Selecting one of these time periods will change the graph at the top of the page in Traffic Overview to reflect that time period. Below the graph you’ll see a detailed list comparing the number of page views to unique visitors as well as the number of robots (search engines) that came to your site.


On the right side of Traffic Overview, below the graph and to the left of the table, are three columns of detailed information about

  • Browsers: The browsers visitors are using to visit your site

  • Operating Systems: The operating systems visitors are using on their computers

  • Robot Hits: Which search engines are coming to your site and the number of pages they’re indexing

The entries are shown with the percentage of traffic each represents compared to the others in their lists.

Traffic Overview represents the traffic on your site, but what if you want to find out where the visitors came from before they got to your site? You need to find out who is referring visitors to your site.