UX Design: The Evaluate and Optimize Phase

By Kevin P. Nichols, Donald Chesnut

Part of UX For Dummies Cheat Sheet

During the evaluate and optimize phase of UX (user experience) design, you use metrics and user feedback to evaluate what you’ve launched. As you uncover what’s working on the website and what isn’t, you can make recommendations for future releases.

Continually evaluate your experience. UX is an ongoing process for as long as the website exists. Test your experience every three to four months and update it accordingly.

Technology is always evolving, so remember to evaluate your UX against changes in technology and trends. Taking a good hard look at your experience in comparison to the new technologies that have been developed can help you keep your UX relevant for the future!