Add Basic E-Commerce to Your Website with PayPal - dummies

Add Basic E-Commerce to Your Website with PayPal

By David Karlins, Doug Sahlin

If your site is on a strict budget, PayPal is a viable alternative to hosting with a secure server and purchasing a credit card–authorization package. In fact, many successful e-commerce sites use PayPal to complete transactions. PayPal is the brainchild of the folks who created eBay.

Online shoppers nowadays with a personal PayPal account can pay for purchases using a debit card or credit card, or by transferring funds from the bank account associated with the PayPal account.

When you use PayPal to accept payments, you can create a custom payment page. When you create a custom payment page, it looks like the payment is being conducted with your own secure server. To create a custom page in PayPal, follow these steps:

1Log on to your PayPal Premier or Business account and navigate to the Profile page.

Here is where you specify your account information, financial information, and seller preferences.

2Click My Selling Tools and then choose Selling Online→Custom Payment Pages.

The Page Styles section of the site appears. The default payment style is PayPal unless you already created a custom payment page. In this case, all payment page options are displayed and a custom style is selected.

3To create a new custom payment page, click the Add button.

The Edit Custom Page Style page appears.

4In the Page Style Name text box, enter a name for the custom page style.

This name is added to the list of custom styles associated with your profile.

5Set the banner.

Custom: Enter the URL for the custom banner that will be displayed at the top of your custom payment page in the Header Image URL field.

Not custom: If you’re not using a custom banner, set these parameters.

6Click Save to save the custom style.

You are returned to the Custom Payment Page Styles page.

7Click Preview to preview the custom style.

If the style isn’t to your liking, change the parameters until the custom style matches the look and feel of the e-commerce site from which the payments are being made.

8Select the radio button for the style you just created.

This makes the selected style the style that displays when payments are made from the e-commerce site.

9Click the Make Primary button.

The style you created is now the default style for any PayPal transactions.

A custom PayPal payment page makes it appear as though the payment is being made through the site’s secure server, and not through PayPal.