Your SEO Strategy: How to Get the Most Out of Syndication - dummies

Your SEO Strategy: How to Get the Most Out of Syndication

By Peter Kent

You may choose to syndicate your work as part of your SEO strategy. If you intend to syndicate your work, there are a few things you will want to consider when creating your articles:

  • Every article should contain your site name near the top of the article. When possible, you should also put a site logo near the top and include a link on the logo back to your site.

  • Try to work a link to your site into the body of the article. You can do it a couple times, maybe, but don’t overdo it. Perhaps link to another article on your site for more information. Make sure that the link text has useful keywords. (Note, however, that most syndication services don’t allow links in the body.)

  • At the bottom of the article, include an attribution or bio box, including a keyworded link back to your site and a logo with a link on it.

If you have a lot of traffic to your site, and plenty of content that you can share and think that people may want to use, set up a library on your website where people can access the articles. In the library, you should post certain conditions:

  • Consider putting limits on the number of articles that can be used without contacting you first. For example, site owners can use up to five articles, and if they want more, they must get permission.

  • State clearly that you retain copyright of the article and make clear the following conditions:

  • The user cannot change the content.

  • All logos, attributions, copyright notices, and links must remain.

  • Links must remain as standard HTML <A> tags and cannot be converted to another form of link.

Or perhaps you could simply announce on your site that you have content available, and have site owners contact you to discuss what they’d like to use.