Tips for Optimizing Your Business Website for Google - dummies

Tips for Optimizing Your Business Website for Google

By Brad Hill

Part of Building Your Business with Google For Dummies Cheat Sheet

As you build the pages of your business website, keep the following optimization tips in mind to boost your appeal to Google’s search algorithms and connect with more customers:

  • Build pages around core keywords, which define each page’s topical focus.

  • Incorporate core keywords in the page’s content.

  • Place core keywords in each page’s meta tags.

  • Use core keywords in text headers.

  • Fill in the title tag using core keywords.

  • Use alt tags, with keywords, on page graphics.

  • Use text, not graphical buttons, for navigation links.

  • Register and use domains that describe the site’s business.

  • Avoid splash (entry) pages.

  • Avoid the use of frames.

  • Avoid dynamically generated pages where possible.

  • Devote one page to a comprehensive site map.

  • Keep pages focused; write new pages for divergent subjects.

  • Don’t use spamming, keyword stuffing, or cloaking.

  • Build a network of incoming links from other sites to your site.