SEO Tips for Creating Navigation Structures that Search Engines Can Read
Here are a few tips for search engine–friendly navigation:
Even if your navigation structure is visible to the search engines, you may want to have these bottom-of-page links as well. They’re convenient for site visitors and provide another chance for the search engines to find your other pages, provide more keywords on the page, and provide more keyworded links to other pages.
Yet another reason for bottom-of-page, basic text navigation: If you have some kind of image-button navigation, you don’t have any keywords in the navigation for the search engines to read.
Add a sitemap page and link to it from your main navigation. It provides another way for search engines to find all your pages.
Whenever possible, provide keywords in text links as part of the navigation structure.