Grab More Page-1 Listings with Solid SEO

By Peter Kent

Here’s a nifty little SEO technique to get more of the page-1 listings for your keywords. People tend to get a little tunnel vision regarding marketing. Internet marketing is all about SEO, or perhaps SEO and PPC, people think (though there are scores of different ways to market online); and SEO is all about optimizing your site to rank well in the search engines.

But SEO is all about using the search engines to market your products and services. Optimizing your own site is a huge part of SEO (in most cases, the most significant part). But you may be missing some opportunities.

Search for a few of your keywords at Google or Bing. What sites come up in the search results? Are they all your competitors? Or are they perhaps opportunities?

For example, let’s say you own a Mexican restaurant in Denver. When you search Google for mexican restaurant, you get a lot of local results, of course, because Google assumes that this is likely a local search. The very first organic result you might see is www.10best.com/destinations/colorado/denver/restaurants/mexican.

Is your restaurant on that page? If not, why not? This is a review, but it lists the writer, whom you can contact and offer a free meal to check out your restaurant.

Next, you see a few local listings. (It’s often hard to rank well in local listings, but it’s certain you won’t if you don’t at least try.)

After that, you may see a couple of competitors, then a Yelp page with 10 Mexican restaurants, with links to 90 more. Next, you may see an UrbanSpoon.com page with more restaurants.

Next you may see another competitor, and then three more directory pages, like these: denveralist.cityvoter.com/best/mexican/great-meals/denver, mexicanrestaurantsdenver.net, and www.yellowpages.com/denver-co/mexican-restaurants.

So on that first page, where can your restaurant be placed?:

  • As a link directly to your own site, if you do a good job of SEO

  • In PPC (pay-per-click) ads, if you’re willing to pay for clicks

  • In the Local listing, if you do a good job of optimizing your site and business listing for local results (and you’re very lucky)

  • In a review near the top

  • In five different directories

It’s common to think of SEO as a way to get your site into the search results just once. But with a little luck, imagination, and work, it’s sometimes possible to get more placements on a page.

So it’s always worth looking at the search results, for various keywords, to see if you’re missing opportunities for further exposing your business to your potential customers. The web’s a big place, so doing business online is not all about your own website.