3 Ways to Create Content for SEO

By Peter Kent

You can compete in the search engines in several different ways: Create a few well-optimized pages, get lots of links into your site, target keywords that competitors have missed, and put masses of content on your site. In some cases, when going up against a well-entrenched competitor, you may have no choice but to fight on several fronts. You may find that you must do something to stack your site with content.

Evaluate competing sites to help you determine at what point you should stop adding content. Compare your site to competitors that rank well in search engines. The major search engines also use link popularity to rate web pages. If you’re sure that your site has more well-optimized pages than those competing sites, it may be time to stop adding content. You may want to focus instead on getting links to your site.

Here’s some bad news and some good news about creating content:

  • The bad news: The obvious way to create content — writing it yourself or getting someone else to write it for you — is a huge problem for many people. Most people find writing difficult, and even if they find it easy, the results are often less than appealing.

    Perhaps you know someone who can write well, and you can convince this person to write a few paragraphs for you. But are your powers of persuasion sufficient to get you 10, 20, or 50 pages? What about 500 or 5,000? You can always pay someone for content, but the problem with paying is that it costs money.

  • The good news: You can use some shortcuts to create content. Tricks of the trade can help you quickly bulk up your website (even if your writing skills match those of a dyslexic gerbil and your funds make the Queen of England’s bikini budget look large in comparison). Note, though, that these tricks involve using someone elses content.

Here are three different ways to get content for your site:

  • Write your own content.

  • Convince (pay, force, bribe) someone else to create your content.

  • Find existing content from somewhere else.