Web Content Management in SharePoint

By Ken Withee

SharePoint 2013 is especially powerful in handling content. Content is a fairly simple concept. When you create a Word document or an Excel spreadsheet, you generate content. If you develop a web page for your colleagues to admire, you generate content.

Even if you just pull out a pencil and paper and start writing, that’s content. If you scanned that paper, you could then let SharePoint work its content management wonders on the scanned image file.

One particularly tricky piece of content, however, is the content you develop for websites. You know, all of those web pages that contain policies and procedures and documentation and all of that? If the content is created for a web page, then it is web content and it holds a special place in the heart of SharePoint.

The web content management features of SharePoint are legendary, and many organizations first started using SharePoint for just this reason.

Content management often goes by the name Enterprise Content Management (ECM). Don’t be fooled by the terminology though. The Enterprise portion of ECM just means the system manages content at a large scale, as found in a large company or enterprise.

You might be wondering what makes the relationship between SharePoint and web content so special. Well, it all comes down to delegation and control. SharePoint provides the ability for many people to generate content and for a few to approve content. After it’s approved, content can be published automatically for the world, or those in your organization, to consume.