Recognizing the Benefits of Social CRM - dummies

Recognizing the Benefits of Social CRM

By Kyle Lacy, Stephanie Diamond, Jon Ferrara

Part of Social CRM For Dummies Cheat Sheet

Social CRM presents some pretty significant changes — organizationally, technically, and strategically — for companies, but it isn’t for nothing. Social CRM reflects changes in the business environment and can help your business stay competitive. Here are just a few key benefits of implementing a social CRM strategy:

  • Locating where your customers prefer to communicate

  • Educating consumers wherever and however they like to hear new information

  • Engaging social customers, who can carry and share your messaging to their extended networks

  • Receiving constructive feedback about your brand so you can make strategic adjustments

  • Identifying new opportunities and generating leads

  • Reducing customer support costs with targeted monitoring software

These benefits are what inspire businesses to invest in social CRM. Just remember that your business won’t realize all the benefits overnight. The approach to social CRM requires long-term ideas and patience.