Objective

  • Position Hitachi Vantara as thought leaders in the data governance space
  • Generate conversations around data governance with prospects and continue conversations with customers
  • Lead generation/increase number of MQLs

What We Did

  • Book signing at our user conference, NEXT, as well as distributed throughout the exhibit hall
  • Used in email nurture campaigns to generate leads
  • Social media campaigns
  • PPC campaigns
  • Plan to be distributed at APAC events over the next few months