Ways for Entrepreneurs to Leverage Crowd Wisdom Post-Funding

By Sherwood Neiss, Jason W. Best, Zak Cassady-Dorion

Crowdfund investing is distinct from other types of startup and small business funding for several reasons, one of which is the crowd itself. Members of the crowd offer a company not only financial support but also their expertise, past business experience, and enthusiasm for the product or service being marketed. The business owner’s challenge is to tap into the power of the crowd without getting overwhelmed with advice and feedback. For tips on how to achieve this balancing act, watch the following video.

A crowd of people stand together looking at the camera.