By Brooks Briz, David Rose

A social media strategist, typically an executive or mid‐management position, is a job in very high demand. A strategist has a firm grasp of social media platforms and can translate social media execution into measurable results. Strategists may come from different backgrounds and have an advertising, graphic design, IT, or writing slant. However, all strategists are proven leaders that have been tested in multiple functional areas within social media.

A social media strategist can deliver the following:

  • Develop and maintain an indepth social media strategy. The strategy defines how a company’s social media marketing techniques will be applied for increasing brand equity, impressions, and web traffic.

  • Mentor and provide training throughout the organization on best practices for creating, managing, monitoring, and developing content for a variety of social media platforms.

  • Establish standards for companywide social media‐management policies and the best practices for using, monitoring and optimizing social media.

  • Apply marketing research for understanding emerging trends and technologies; clearly communicating this knowledge to the whole company.

  • Define key performance indicators (KPIs) and implementing executive‐level measurement, analytics, and reporting methods to gauge success.

Additionally, companies are typically looking for these key requirements when hiring a social media strategist:

  • BS or BA degree from an accredited university, and a minimum of four years’ experience in advertising, communications, or marketing.

  • Exceptional leadership capabilities and strong interpersonal skills.

  • Effective communication and presentation skills.

  • Two to four years of experience in social media project and web campaign management.

  • Demonstrated experience and an unprecedented passion for social media and social technology.

  • Knowledge of graphic design management and best practices for web projects and campaigns.

  • Orientation toward data, analytics, and metric performance.