Blogging to Boost Your Personal Brand for Your Resume

By Laura DeCarlo

Blogging can help your resume. Career experts recommend blogging as an extraordinary opportunity to become better known in a profession or career field — a branding tool. You can headline your own blog or write entries for someone else’s blog. Millions of blogs operate around the globe, with new ones launching every day.

Keeping a blog running requires a fair amount of work. Because most blogs are maintained by an unpaid individual with regular entries of commentary, one-person blogs come and go. Sometimes the bloggers become guest commentators on blogs maintained by others.

Blogs are the ultimate web insider’s clubhouse. They attract loyal readers who hold an avid interest in a blog’s topic. Recruiters understand that to hire the right people, you should go where the right people hang out. That’s why recruiters cruise career-field-related blogs, looking for top talent in a specific occupation — or for experts who can steer them to top talent.

Finding blogs for role models takes a bit of shopping around. Try these suggestions to kick off your hunt:

  • Browse for a topic and add “blogs” to the search term.

    For example, “employment blogs” brings up a zillion possibilities, such as The Job Blog.

  • You can also turn to a blog search engine, such as BlogSearchEngine.

  • When you find a blog you like, check to see if it lists a blog roll.

    A blog roll can help you find other similar blogs to read.

To establish your own blog, find a host site that offers free service for beginning bloggers — such as Typepad — and start writing. You can also harness the power of blogging but without as much original writing by performing content curating.

For instance, Scoop.it lets you curate existing content on your favorite topic directly from the Internet. You gather it, display it, and comment on it as well. You show your expertise by creating a repository of the best and most relevant information on the Internet, becoming a source that employers can turn to as well. Other examples of content curation sites include Pinterest and Storify.