Job Search Letters: 9 Tips for Writing Web-Smart Content
Savvy job searchers know the importance of web-optimized letters, cover notes, resumes, and other job-search correspondence. Web-smart content gives you an edge because employers use scanning technology to sift through myriad letters from job candidates.
Job seekers have a great deal of empowering technologies at their fingertips. The trick is in learning how to take advantage of the opportunities bestowed by the Internet. The following tips will help you to write your best job pitch and deliver smart content to get you hired and promoted:
Digital quick reads. When sending messages on digital devices, try to design the information in “quick bites.” When information is buried or dense, even in longer letters, it can easily be overlooked. Your watchwords: short and succinct.
One and done. Don’t double up your contact information with two e-mail addresses and phone numbers. One of each is all it takes for a reply. The practice of including a residential address is falling out of favor, but listing the region where you live (Dallas Metro) is helpful for two reasons: (1) an employer may resist paying relocation costs, and (2) because you are looking for local jobs only.
E-mail covers. Cover notes (brief and to-the-point messages) often replace traditional cover letters when introducing online resumes. But think twice before being thrifty with words in networking covers that ask people to lend you a hand in your job search.
Definitely go with a traditional cover letter or resume-letter combination when you’re prospecting for a meeting with employers who have never heard of you.
Best words. When writing for a job, write with good spelling, punctuation, and grammar — unless you’re willing to be dismissed as inadequately educated. Save text abbreviations ( u no y) for pals and recommenders.
Keyword workarounds. If you don’t have a required degree, employers’ applicant tracking systems (ATS), the automation software that “reads” job letters (especially cover letters and resumes), will slam the door and that’s that. But you may be able to slide into an interview with a workaround that includes the essential keywords. For example:
Completed 30 credits toward Bachelor of Science in Business Administration.
Expect to receive Bachelor of Science in Business Administration in [year date].
No double plays. Cover, networking, and prospecting letters should feature information — not duplicate a resume — that makes you stand out from the competition. Your aim: to open dialog — not to repeat yourself.
High style e-mail host. It’s hard to believe, but styles in e-mail addresses apparently go in and out with the years. Gmail is currently the favorite, while AOL is sometimes described as “antiquated.” You can, of course, totally avoid dealing with the “lower and higher hemlines” of the digital world by launching your own website. But that’s a lot of work.
Pocket-sized covers. Cover notes (brief and direct e-mail messages) often replace traditional cover letters for online resumes that are sent in reply to a job ad.
But pause to consider before being thrifty with words in networking letters that ask recipients to give you a hand in your job search.
Definitely use the full power of words in traditional covers for prospecting letters to employers who never heard of you or what you can do for them.
Business card magic. Pictures on business cards (for college students, especially) are turning up everywhere as inexpensive online printers cut prices.
Card links or a QR code point people to a card distributor’s mobile business card, work portfolio, Prezi, video, or a request for the reader to Google you.