Define Your Talents to Get a Job in Social Media

By Brooks Briz, David Rose

Find the subset of social media that you’re the most passionate about and focus your efforts as an expert in that area. When establishing your talents, ask yourself the following questions:

  • What industries am I most passionate about?

  • What groups of people do I like to help and serve?

  • What types of people do I love working alongside?

  • What problems do I enjoy solving?

You might be especially interested in graphic design, managing people, or strategizing.

  • Find positions by keywords and phrases on LinkedIn. Jobs that interest you will require common knowledge and skills.

  • Conduct searches that are related to interesting business verticals so you can get the big picture of your ideal jobs.

Keep trying different skill sets and in different segments. Over time, you’ll find the work that you’re most passionate about. That will help you clearly identify your talents and skills.

Establishing your voice

Think of your voice as your content and tone. It’s important to define how these two aspects are different from everyone else’s in your marketplace — and the trick is doing so without telling anyone why you’re different.

  • Content: Think about what you share, create, and say, and the reasons why. For example, your content can be seen as succinct, transparent, based on real‐world experiences, or offering practical implementation.

    Whatever form of content is the most enjoyable to you is what you should share with the world. Don’t try to create content that other “pros” say that you should, or you’ll merely churn out the same old, run of the mill information. Be unique, be yourself and have fun with it.

  • Tone: You can choose to be wise, snarky, witty, kind, or bubbly. Again, it’s about picking a tone that’s in tune with who you are as a person and as a professional. For example, many people view Michael Hyatt as a very honest, thoughtful leader. Seth Godin positions himself as a very perceptive thinker who establishes profound points but makes them simple to understand. Your voice will evolve as you create content.

    Make sure that your tone is authentic, consistently professional, and in tune with the potential entities that you’re approaching. Tone is always about your subject matter, word choice, and overall writing style. If you try to write in a funny manner, make sure it doesn’t come across as arrogant or demeaning. Above all else, communicate in a way that’s becoming of the companies that you’re applying with.

Refining your unique selling proposition (USP)

Your unique selling proposition (USP) should clearly and succinctly answer why your target audience should listen to you above anyone else.

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Refine your USP so your audience — current and target — clearly understands your offerings:

  • Who you are as a person and how you communicate

  • What type of expert information you offer

  • The audience’s benefit

Have a clear idea of how a colleague or superior would briefly explain them to someone else. If you’re not sure how someone would explain what kind of expert you are, or why they should listen to you, figure it out.

Your audience must be able to clearly explain what your USP is to others within their networks. The best way to do this is to continually brand yourself around a very short phrase that lets people know what you do.

Some notable experts within the social media field include Derek Halpern from socialtriggers.com and Scott Stratten of UnMarketing.com. Halpern chooses to position himself as an online sales psychology expert and Stratten has made his offering synonymous with effective storytelling. Both have very narrow focuses but their USP is extremely clear and their names immediately come to mind when it comes to these niches.

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