Being the Best Social Media Employee You Can Be

By Brooks Briz, David Rose

Part of Getting a Social Media Job For Dummies Cheat Sheet

You got a social media job! Or maybe you’re starting your own social media agency, or joining a start-up. Any way it’s come to you, your career in social media requires certain skills and knowledge.

  • Don’t proclaim yourself to be a guru or expert. If you’re a social media pro without a social media presence, don’t offer advice. Demonstrate how to grow a presence instead.

  • Be consistent. Develop routines and keep a focused message.

  • Pay it forward. Help others extend their reach.

  • Post the right material for the right platform. Babies, dogs, and pictures from the Taco Bell drive-through may have their place on Facebook, but not on LinkedIn.

  • Continue learning, exploring, and investigating. Devote time each week to your own professional development.

  • Balance intuition and analytics. Numbers don’t lie, but they don’t always paint a full picture.

  • Re-evaluate the tools you use every 90 days. That’s long enough to get comfortable with the tool, and to see its strengths and shortcomings.

  • Don’t oversaturate. Presence and branding are key components of social media. However, too many profiles, posts, and projects can confuse your audience.

  • Keep it fresh. Use project and sample work to highlight your expertise. Swap out sample material pretty frequently to give viewers a reason to return. Use color, pictures, and graphs to enhance your presence.

  • Ask for help. There’s nothing wrong with reaching out to a friend, family member, or colleague to enlist support. Talking through a decision or situation with someone you trust can lead to answers, and possibly, inspiration.