10 Ways to Maximize Social Media for Your Big Data Job Hunt - dummies

10 Ways to Maximize Social Media for Your Big Data Job Hunt

By Jason Williamson

Your chances of landing a big data job only increase when you use social media. Your public face to the world — the version of yourself you put online — is your brand. If you manage your brand well, you’re more likely to be seen and contacted by recruiters.

Google yourself

You want to search for yourself online to see what potential employers will see when they check you out, because they likely will. What comes up (or doesn’t come up) will tell you where to start your personal brand management.

When potential employers search for you, you want to be found easily and you want your accomplishments to be clear.

When you Google yourself, be sure to click the links for News, Images, and Videos. Some of those party photos, old headshots, or stupid high school videos may still be out there.

Get rid of unflattering pictures

When you search for yourself online, you may come across some pictures of yourself that you don’t exactly want potential employers to see. You want to try to remove as many of those images as you possibly can. It’s probably impossible to remove all of them. Go to the place where the image resides and delete it. This may or may not work, depending on how many places it has been shared.

Images may have been cached by Google, and it may take a while for deleted images to disappear from web searches.

Check to see which photos you’ve been tagged in and remove yourself from any photos you wouldn’t want a future employer to see. (The steps for removing yourself from a photo vary from one platform to the next, so consult the Help system of the service you’re using or contact Support for more information.)

Be your own best editor

If you’ve written a blog, posted in online forums, posted videos on YouTube, or done any other kind of writing, picture taking, or video making on the Internet, you need to identify any posts that you wouldn’t want a potential employer to see.

Do a Google search not just on your name, but on any online screen names you’ve used over the years.

If you’ve posted to a forum, log in and find the messages that you posted and either delete or edit them.

Get on Google+

If you aren’t on Google+ yet, you may be thinking, “Oh, jeez, yet another social media site I have to maintain. Why bother?” But it’s worth your time to set up a Google+ profile and make sure it’s current. Because Google+ is a part of Google, the content you put there will be prioritized by it in any Google search.

Use LinkedIn like a pro

LinkedIn is the most widely used social media site to connect people for business purposes. It’s used to share knowledge, create discussion groups, and find business contacts. Plus, LinkedIn is by far the most widely used social networking site for those seeking employment.

LinkedIn shows job ads that match your profile. For this reason, make sure your profile has the right keywords and content.

Follow these tips to maximize both views and quality of views on LinkedIn:

  • Treat your LinkedIn profile like a résumé.

  • Highlight your achievements.

  • Upload a good-quality headshot.

  • Follow companies and industry influencers. Following companies gives you a couple benefits:

    • The firms you want to work for will post jobs, and those jobs will be highlighted for you on LinkedIn.

    • You can see what companies and topics are interested in.

  • Use multimedia.

  • Cut the fluff

  • Check your settings.

  • Keep it short and sweet.

  • Don’t blindly invite.

  • Don’t oversend.

  • Don’t be creepy.

Start blogging

Find a topic that you’re knowledgeable about, and do all you can to go deeper. You can easily set up a blog — check out WordPress, Blogger, Typepad, and Tumblr.

Plan what you’re going to blog for a period of time, and make sure you regularly update your blog — you don’t want a potential employer to find a blog that you haven’t updated in months. You’re better off posting once a week than posting once a day and running out of things to say.

Become an expert

If you don’t have time to blog, but you want to build your brand as an expert, consider frequenting Q&A websites like Stack Overflow and Quora. Build your brand and reputation as someone who has knowledge and is willing to share it. Link your answers to your online profiles. When recruiters check you out online, your reputation for being knowledgeable and willing to coach others will be a boost.

Focus on Facebook

Facebook is a great tool to network for a new job. There are a few things you can do to leverage this massive network:

  • Update your profile. Make sure you fill out your “About” section with your professional history.

  • Leverage the network. Take time to engage your own network or ask for help. Don’t be casual with your postings, but be professional.

  • Connect with companies. Follow the companies you’d like to work for.


Twitter is an excellent way to keep an eye on the companies you want to work for someday. You can also use Twitter to do a little research and find out who recruits for the firms you like. For example, if you want to work for General Electric, you can search LinkedIn for “GE, Recruiting” and find a list of recruiters.

Check your Klout

Klout is a site that assigns you a score from 1 to 100 based on how often you engage others on the major social platforms. The more influential you are, the higher your score. If you’re just starting out, it’s more likely that your score will be below 30. Klout looks at the accumulation of things like retweets on Twitter and Likes on Facebook.