How to Launch a Social Media Campaign for Your Children's Book - dummies

How to Launch a Social Media Campaign for Your Children’s Book

By Lisa Rojany Buccieri, Peter Economy

Although a key part of establishing a powerful social media platform to publicize your children’s book is persistently and consistently building your online presence using the various tools at your disposal, you should also plan to make a big social media splash whenever you release a new title. You can make this big splash by launching a social media campaign.

  1. Clearly define your goals in advance.

    You might, for example, want to drive people to your children’s book author Twitter feed, increasing your followers from 250 to 1,000 within a two-week period of time. Make sure your goals are SMART, that is: Specific, Measurable, Attainable, Relevant, and Timely.

  2. Pick a form of social media you want to target with your social media campaign, for example, “blog,” and then do a Google (or use another Internet search engine) search using that form of social media in combination with the search term “children’s book.”

    This particular search will generate a (very) long list of children’s book blogs.

  3. Decide how many social media sites you want to initially target in your campaign, say ten — or ten a day.

  4. Visit the sites in rank order of their listing from your Google search.

    Keep in mind that, in general, the higher the ranking in a Google search, the more visitors the site attracts and the more influence it has on others. Always keep your eye on the prize —you want to leverage your social media efforts to the largest possible audience.

  5. Consider each site in turn to determine how you might be able to have an influence on the site’s visitors.

    You might, for example, be able to send a copy of your book to get reviewed on a blog, or you might offer a contest with a signed book as a premium, or you might become an active commenter on that blog — providing valuable insights and influencing other visitors.

  6. Create a list of the high-opportunity sites, namely the ones you most want to influence.

  7. Execute your social media plan by visiting each of the high-influence sites on your list and accomplishing the actions you have decided will have the greatest impact.

  8. Evaluate your results.

    There’s an old saying: Feedback is the breakfast of champions. If your results meet or exceed your goals, then keep doing what you’re doing. If not, then adjust your approach and try again.