How to Create a YouTube Channel for Marketing Videos - dummies

How to Create a YouTube Channel for Marketing Videos

By Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi

The most important thing to know about online marketing video sharing is simple: You have to be on YouTube. No other video site comes even close to the importance, reach, and influence of YouTube.

YouTube organizes its videos into channels, or collections of videos that belong to a particular user. Any registered YouTube user can create her own channel and then publish her own videos, link to other people’s videos, or interact with other users. And it’s all free. YouTube makes money from the advertising it displays on the site.

Setting up a new YouTube channel is simple. Follow these steps:

  1. In your web browser, go to YouTube.

  2. Click the Create Account link.

  3. Fill out the form that opens.

    Among other tasks, YouTube asks for the username you want to use, your e-mail address, a password, and your birthdate, to ensure that you’re old enough to use the platform.

  4. Click the Next Step button.

  5. If you want to, add a picture of yourself by clicking the Add Profile Photo button.

    Drag a photo from your computer’s hard drive to the area labeled Drag a Photo Here, and click the Set As Profile Photo button.

    If you have no photo handy, don’t worry: You can skip this step altogether.

  6. Click the Next Step button.

  7. Click the Back to YouTube button.

    This completes the creation of your new YouTube account.

  8. Click the icon in the upper-right corner that has a little downward-pointing triangle next to it. From the menu that opens, select My Channel.

  9. Enter the YouTube channel name you want to use.

    Because this name appears in many locations throughout YouTube, choose a name that reflects the topic of your channel.

    Be specific in choosing your channel name, but don’t overhype. Avoid expressions such as buy, cheap, and free because they can cause your videos to be blocked as spam.

  10. Click the Next button.

  11. Specify the privacy settings for your channel.

    If you want to use YouTube primarily for marketing, leave all options turned on. You can always change them later. Click All Done, and YouTube creates your channel.