Considering the Best Use for Your Pop Up Venture

By Dan Thompson

Part of Pop Up Business For Dummies Cheat Sheet (UK Edition)

When planning your pop up, be clear about what it does. Pop up businesses use an empty or underused space to do something exclusive, distinct or special. They have a clear start and end date, and don’t aim for permanence. Use a pop up to:

  • Provide a space for a seasonal sale or event.

  • Offer a chance to test or prototype a new business.

  • Let you carry out market research for a new product, range or service.

  • Provide an interesting way to launch a new product.

  • Reach a different audience than your usual one.

  • Happen in a different place to the one where you usually do business.

  • Be a special event to increase customer loyalty.