How to Create an E-Mail Link on Your Business Website for Feedback - dummies

How to Create an E-Mail Link on Your Business Website for Feedback

By Greg Holden

Improving your business is important to stay in the game. You’ll need a way for customers to be able to leave you feedback. In fact, providing a way for your customers to interact with you so that they can reach you quickly may be the most important part of your website.

Add a simple mailto link like this:

Questions? Comments? Send e-mail to:

A mailto link gets its name from the HTML command that programmers use to create it. When visitors click the e-mail address, their e-mail program opens a new e-mail message window with your e-mail address already entered. That way, they have only to enter a subject line, type the message, and click Send to send you their thoughts.

Most web page–creation programs make it easy to create a mailto link. For example, if you use Dreamweaver, follow these steps:

  1. Launch and open the web page to which you want to add your e-mail link.

  2. Position your mouse arrow and click the spot on the page where you want the address to appear.

    The convention is to put your e-mail address at or near the bottom of a web page. A vertical blinking cursor appears at the location where you want to insert the address.

  3. Choose Insert→Email Link.

    The Insert Email Link dialog box appears.

  4. In the Text box, type the text that you want to appear on your web page.

    You don’t have to type your e-mail address; you can also type webmaster, Customer Service, or your own name.

  5. In the E-Mail box, type your e-mail address.

  6. Click OK.

    The Insert Email Link dialog box closes, and you return to the Dreamweaver Document window, where your e-mail link appears in blue and is underlined to signify that it is a clickable link.

Other editors work similarly but don’t give you a menu command called Email Link. In that case, you have to type the mailto link manually. In the WordPress editor, select the text you want to serve as the link and click the link toolbar icon. When the Insert/Edit Link dialog box opens, in the URL box, after http:// (which is pre-entered), you type mailto:name@emailaddress.

The drawback to publishing your e-mail address directly on your web page is that you’re certain to get unsolicited e-mail messages (commonly called spam) sent to that address. Hiding your e-mail address behind generic link text (such as webmaster) may help reduce your chances of attracting spam.