How to Create a Blog that Promotes Discussion for Your Online Business

By Greg Holden

Most blogs give readers the chance to respond to individual comments the author has made. Your business blog can serve a similar function and give you good feedback about your business. This is a standard feature to give readers the opportunity to comment on what you’ve written.

On blogs that attract a wide following, like Talking Points Memo, comments by multiple authors generate long discussions by a community of devoted readers.

The comments that appear at the end of an article or blog post have replaced what web designers used to call a guestbook — a place where visitors signed in so they could feel that they’re part of a thriving community.

If you use WordPress to create and manage a blog or website, you can easily give visitors the ability to comment on an article. If you have created a blog, each post is automatically “commentable.” That’s one of the many nice things about WordPress. You just have to make sure commenting is turned on.

Log in to WordPress and click Settings under the heading Admin Options in the narrow column on the left side of the editing window. Then click Discussion and select the Allow check box so people can post comments on new articles.

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To enable comments on an individual page, follow these steps:

  1. 1.Click Pages in the Admin settings in the narrow column on the left side of the editing window.

    The list of pages in your WordPress site appears.

  2. Click the page you want, and if necessary, click Quick Edit.

    The Quick Edit window for your page opens.

  3. Scroll down to the Discussion section and select the Allow check box.

After you allow comments, be sure to log in to your site regularly to moderate them. You’ll probably have to delete spam comments left by bots (programs that perform automated functions such as “scraping” web pages for contents) that post them automatically and respond to legitimate comments that actual human beings have left.