How to Heart on Etsy - dummies

By Kate Gatski, Kate Shoup

If you’ve spent any time at all on Etsy, you’ve no doubt run across a bazillion pieces and shops that you positively adore. Fortunately, Etsy enables you to keep track of all these gorgeous goodies by “hearting” them. When you heart an item or shop on Etsy, you essentially flag it as a favorite.

You can view all these hearted must-haves from one easy-to-access page. In addition, others who visit your Etsy profile can see what items and shops you’ve hearted.

Why heart an item? Lots of reasons. For example:

  • You may heart an item that you’re dying to buy but that will have to wait until payday.

  • You could heart your favorite supplier’s shop so that the next time you need to stock up, you’ll be able to find it more easily.

  • You might heart an item or shop simply to let another Etsy seller know that you appreciate her work.

Hearting items and shops

Hearting an item is simple. First, make sure you’re signed in to your Etsy account. Then click the Favorite button on the right side of the item’s listing page. Etsy adds the item to your list of favorites. The hearted item also appears in your Etsy Activity Feed.

As an aside, you can also click the Tweet button in the item listing to share the item on Twitter, the Pin It button to pin it on Pinterest, or the Like button to post it on Facebook.

Hearting an Etsy shop is just as easy: Simply click the Add to Favorites link along the left side of the shop’s main page, or click Add Shop to Favorites on the right side of any of the shop’s listing pages.


How to view hearted items and shops

To view items and shops that you’ve hearted, click the Favorites button (the one with a heart on it, of course!) in the header bar that appears along the top of every Etsy page. Your Favorites page opens, with hearted items displayed by default. (If hearted items don’t show up, click the Items tab to reveal them.) To view shops you’ve hearted, click the Shops tab.


To remove a hearted item or shop from your list, place your mouse pointer over the item or shop on your Favorites page and click the X that appears.

Over time, you may collect so many favorites that finding them in your list is hard. To help you, Etsy includes a handy-dandy Search field on the Items tab. Simply type a relevant keyword, click the Search button, and — voilà! — Etsy displays items you’ve hearted that match your criteria.

How to become a secret admirer

Normally, when you heart an item or shop, it’s visible to anyone who clicks the Favorites link in your Etsy profile. Similarly, if someone visits an Etsy shop or views an item listing, he can see which Etsy members have hearted that shop or item by clicking the See Who Favorites This Shop link or the See Who Favorites This Item link, respectively.

If you prefer to keep your favorites private — maybe you’re a secret agent or a ninja, or perhaps you’re just shy — you can easily do so. Here’s how to become a secret admirer (after you log in to your Etsy account):

  1. Click the Your Account link that appears along the top of any Etsy page.

    The Your Account page opens.

  2. Click the Settings link on the left side of the Your Account page.

  3. Click the Privacy tab.


  4. Click the Only You option button under Favorites.

  5. Click the Update Privacy Settings button.

    Etsy updates your settings.