How to Add an About Page on Etsy - dummies

By Kate Gatski, Kate Shoup

Part of the reason people shop on Etsy is that they want to feel a personal connection with the living, breathing artists and craftspeople who make what they buy. Enter the About page. This page is a bit like the bio on your public profile, only expanded.

You won’t be able to create your About page until after you’ve created your first listing. After you’ve done that, check out an About page.

To create your About page, follow these steps:

  1. Click the Your Shop link along the top of any Etsy page.

    Notice that the page that appears is different, now that your shop is completely set up. Links along the left side of the page offer immediate access to tools for adding and managing listings, handling orders, dealing with bills, changing shop settings, promoting your shop, and more.

  2. Under Shop Settings, click the Info & Appearance link.

    The Info & Appearance page opens.

  3. Click the About tab.

    An editable About page opens.

    The first step in creating an About page is to add info about the shop owner.

  4. In the Portrait section, click the Add Photo link; then, in the dialog box that appears, locate and select the image you want to use.

  5. In the Name field, type your name.

  6. In the Role section, select any check boxes that apply: Maker, Designer, and/or Curator. (Owner is selected automatically.)

    If your role is best described in some other way, type it in the field provided.

  7. Enter a short bio.

    You’re limited to 250 characters here, so keep it short. You’ll find out where your more full-featured bio goes in a moment.

  8. Click the Add Shop Member button.

    Etsy saves your info and clears the fields in the Shop Members section, enabling you to add more members as needed. It also reveals additional editable sections: Shop Story, Shop Photos, and Shop Links.


  9. If you share the responsibilities of running your shop with others, repeat steps 4–8 as many times as needed to add their info.

    Absolutely nothing can stop you from opening an Etsy shop with, say, your grandma, your best friend, or the guy whose welding studio is across the hall from yours. (Etsy refers to shops run by or including goods crafted by more than one person as collectives.) But be aware that you can’t attach multiple names to an Etsy account.

    That is, if you’re the one who creates the account for the collective, your name — and your name only — is associated with that account, even though you can (actually, you’re required to, per Etsy) add other shop members to your shop’s About page. In other words, Etsy holds you responsible for all account-related activities.

    So, even if you had nothing to do with that flame war Grandma launched on the Etsy Ideas forum while using the collective’s account, you’re the one who’ll be blamed for it.

    The next step in creating an About page is to tell your story, or the story of the shop.

  10. In the Shop Story section, type a headline in Story Headline field.

    This may or may not be similar to your shop title.


  11. In the Story field, type up your bio, or your shop’s story.

    This might be similar to the bio you wrote for your public profile, but it doesn’t have to be. Lots of Etsy sellers use the Story section to get into the nitty-gritty of what they do and why. Alternatively, it might discuss who the seller is on a more personal level, what their studio is like, or how a normal day is for them.

    The next step in creating an About page is to add photos. Opt for images that show you, your process, your shop, or maybe a partly finished product. The idea is to give viewers an idea of who you are and how you work.

  12. In the Shop Photos section, click an Add Photo link; then, in the dialog box that appears, locate and select the image you want to use.


  13. Repeat Step 12 to add as many images as you’d like.

    These images will be presented in slideshow form on your About page.

    The next step in creating an About page is to add links to other sites you maintain for your craft business. This might be a Facebook page, a Twitter feed, a blog, or a separate website. (Note that this separate website can’t be one where you sell the same items listed in your Etsy shop.)

  14. In the Shop Links section, click the Link Type drop-down list and choose Facebook, Twitter, Shop Blog, or Shop website.


  15. Enter the page’s URL in the Link URL field.

  16. Optionally, repeat Step 15 to add more links.

  17. Click Save & Preview.

    Etsy displays a preview of the About page.

  18. If you don’t love the page, click the Continue Editing button to make changes; otherwise, click the Publish button.

    Etsy publishes the page.