Successful Cause Marketing Presentations: Using the Nonverbal - dummies

Successful Cause Marketing Presentations: Using the Nonverbal

By Joe Waters, Joanna MacDonald

What you say is important, but so, too, is how you say it. Your nonverbal cues — posture, eyes, voice, and gestures — can either impair or empower your verbal message. Here’s a quick rundown for managing each cue:

  • Posture: Stand up straight and move toward your audience. Walking around the stage area is a great way to connect with different listeners and release nervous energy. Just remember that you’re not running a footrace.

  • Eyes: The eyes are the windows to the soul. They should convey sincerity, passion, and conviction. Don’t scan your audience; look at different audience members and just talk to them one on one, even if it’s just for a moment.

  • Voice: There’s nothing worse than a monotone voice. Add inflection and vocal variety to your speeches to keep listeners engaged. Remember that not every moment of a speech needs to be filled with your voice. Some of the most powerful things you can say are said with silence.

  • Gestures: Your arms and hands are extensions of your words. When you talk about the reach of your program, outstretch your arms. When you talk about its strength, clench your fists. When you mention the closeness of your partnership, clasp your hands together. You and your words are one.