Publications That Follow Cause Marketing
There are so many different ways to find out about cause marketing. It’s worth noting that three sources, Ad Age, The Huffington Post, and Mashable, have sections dedicated to the cause world. Ad Age has Good Works, The Huffington Post has HuffPost Impact, and Mashable has Social Good. You should subscribe to these individual sections, but you can benefit from reading the general publications as well.
You probably hear enough about the nonprofit world already. Read articles about seemingly unrelated topics in business, education, technology, and government and make the connections to cause marketing that others haven’t. The words, “I wonder if we took this idea and applied it to . . . .” are how new ideas are born.
You should subscribe to several daily Ad Age e-newsletters, including Ad Age Daily and Ad Age MediaWorks. While these newsletters closely follow the news and trends of the advertising world, cause marketing, social media, location-based services, and other emerging technologies are a key focus.
For example, consider this story on how the Girl Scouts are using Facebook and mobile payments to boost cookie sales. This is a great story about how a Silicon Valley dad started a Facebook page so that friends and coworkers would know where his daughter was selling Girl Scout cookies.
When people asked if they could buy the cookies with credit instead of cash, he signed up for Square, a credit card payment device that attaches to your smartphone and allows you to accept credit cards. In the first hour, the Girl Scouts sold 400 boxes.
Something is learnable in this article about giving, Facebook, mobile payments, and just how darn popular those Girl Scout cookies are!
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