Promoting Your Program with Social Media - dummies

Promoting Your Program with Social Media

By Joe Waters, Joanna MacDonald

The power of social media to drive your cause marketing program is amazing. Blogging, Facebook, and Twitter are new, innovative, and free ways to educate prospects about your program.

One of the most effective ways of furthering your programs is via blogging.


A blog is a regularly updated online journal with chronologically ordered posts (most recent first). A blog isn’t always written. Pictures, video, and audio are just a few of the mediums you can find on a blog.

A blog is a great tool to promote the cause marketing program at his nonprofit. It’s evolved into an online resource and sales pitch for companies that are considering working with the team.

In recommending a blogging platform for you, a number of criteria have been applied:

  • It had to be easy to use. People should be spending their time blogging, not trying to figure out how to use the blogging interface.

  • It had to offer a lot of easy to use themes and options. That way, you can make your blog look great without the aid of a professional web designer.

  • It had to be search engine friendly. People browsing the web find just about everything they’re looking for on search engines like Google. The platform you’re using for blogging should make it easier, not harder, for people to find you on the web.

The two top choices for your blogging platform are Posterous and Tumblr, shown in the following illustration. You can get a blog up and running in just a few minutes using these two platforms.


In addition to being very easy to use and customizable to fit everyone’s eye for design, Posterous and Tumblr have these advantages:

  • Free is for me. Both Posterous and Tumblr are 100 percent free.

  • You can e-mail posts right from your inbox. You don’t have to log in or learn anything. You just write your post and e-mail it to either Posterous or Tumblr. Have an image you want to include? No problem. Just copy and paste it into your e-mail or attach the image. These blogging platforms will post them, too. If you prefer a traditional web interface to enter your posts, these platforms both have them.

  • You’re not limited to text. You can e-mail either service pictures, video, audio — just about anything. To post a YouTube video or set of pictures from Flickr, all you need is the URL. You can talk about cause marketing any way you like.

  • Owning a smartphone like an iPhone or Android makes blogging even easier. Both services have apps in the Apple store you can download that will make it even easier to capture and post pictures and videos to your blog.

  • When you post to one, you post to everything. The autoposting feature on Posterous and Tumblr automatically pings Twitter, Facebook, YouTube, Delicious, Flickr, and a host of other sites. This feature is a real timesaver that keeps you connected without the demand of having to update multiple sites.