Initial Cause Prospect Meeting: Bringing Your Questions - dummies

Initial Cause Prospect Meeting: Bringing Your Questions

By Joe Waters, Joanna MacDonald

It’s crucial that you understand the cause marketing prospect’s needs and goals and ask smart questions at that first meeting. Here are 15 questions that always come up in meetings and lead to productive conversations. Plan to ask some of these questions and be ready to answer them if they’re asked of you:

  • How much do you know about cause marketing?

  • Do you currently work with any causes? If so, who and how?

  • Why do you feel passionate about the work of this cause?

  • If you do work with causes, how do you feel you benefit from the partnership?

  • Do you share with your customers that you support causes or try to involve them in any way?

  • How would you describe your customers?

  • Who are your competitors? How do they work with causes?

  • Have you ever rewarded shoppers at the register for their purchase or their loyalty?

  • What are your goals for the next six months? The next year?

  • How do you currently market your business?

  • What do you consider your best marketing promotion?

  • How motivated are your employees to support a cause?

  • What are some of the ways you communicate with your customers — for example, e-mail marketing, Twitter, Facebook, blog, and so on?

  • If you had a choice, what types of businesses would you like to work with on a cross-promotion?

  • Have you experimented with location-based services like Foursquare, SCVNGR, or Facebook Places