Search the Blogosphere for Social CRM Blogging Ideas - dummies

Search the Blogosphere for Social CRM Blogging Ideas

By Kyle Lacy, Stephanie Diamond, Jon Ferrara

When you’re planning your company blog for Social CRM, you want to make sure you get an idea of what others — especially your competitors — are doing. Make a point of looking at several blogs and taking notes about their pros and cons.

Understanding how your competitors’ customers respond to their content will help you craft your own. In addition, make sure to look at blogs that are popular regardless of topic. Looking at the best content will help you ensure that your blog has integrity.

The following resources can help you find your competitors and their blogs:

  • Technorati: This site is the largest directory of blogs on the web. You can search blogs by topic and the content of posts.

  • Alltop: Former Apple evangelist Guy Kawasaki created this site. It’s a curated collection of the best blogs on a variety of topics. This is a great place to start when you’re unfamiliar with the blogs written on a particular topic.

  • Google Blogs search: From this Google search box, you can search all the blogs that Google has indexed, which is to say most of them.