Research the Target Market of Your Micro-Entrepreneurial Business

By Paul Mladjenovic

To zero in on the target market for your micro-entrepreneurial business, you should research and discover as much about that target market as you can. To do so, ask yourself some important questions about the potential target market for your micro-entrepreneurial business, such as the following:

  • Is my target market a specific demographic?

  • What are my target market’s biggest concerns?

  • Is my target market a specific age, sex, ethnicity, and so on?

  • Does my target market neatly fit a particular occupation or industry?

  • Is your target market in a particular venue, such as a political or cultural affinity?

  • What qualities or interests does my target market have?

  • Does my target market celebrate a particular event or date?

  • Does my target market dwell in a specific location or even online or offline?

  • What are the actual buying habits of my potential customers?

  • Does my target market view videos (YouTube advertising and so on)?

Asking these questions boils down to market research. The more specific you get, the better your subsequent marketing efforts.

After you know who your target market is, researching it and finding out as much as you can about it is important. You can also look on LinkedIn to see if you can easily find your target market there. If so, you can then spend your time and effort, communicating with that group.

You can also use Google’s keyword tool, which is a free tool that helps you identify what people are searching for (what keywords are being used). You can see exact phrases for what people are looking for (and presumably ready to buy). This tool also tells you how many searches are being done on that word or phrase, the location (United States and so on), and even trends.