Plan Your Social CRM Podcasts - dummies

Plan Your Social CRM Podcasts

By Kyle Lacy, Stephanie Diamond, Jon Ferrara

Recording a great podcast for Social CRM can be challenging if you don’t plan what you’re going to do ahead of time. The first step in planning is to gather inspiration by listening to popular podcasts. The following podcasts were among the nominees for the Podcast Connection’s 7th Annual Podcast Awards:

Because these podcasts represent one of the final nominees and the winner , the standards are high. Don’t be intimidated by the quality and content. Just try to see what makes them so interesting.

When you’re gathering your team or planning a podcast on your own, consider these tips:

  • Make sure you’re comfortable with the technology. If you find it difficult to run the equipment and host the podcast at the same time, get someone to help with the technical duties — not the least of which is to hit the record button. Having someone to turn to can be a real lifesaver when something goes technically wrong in the middle of a great interview.

  • If you’re interviewing, speak to the guests ahead of time. Ensure that they know what the show is about and what’s expected of them. Even though this sounds like common sense, we’ve all heard podcasts that include confused guests.

  • Clarify your call to action. You want to let your audience know where they can go for further information. If you’re pointing listeners to a website, check the URL ahead of time to ensure it’s correct, and write down the link so you’re sure to repeat it accurately during your podcast.

    You don’t want to issue corrections along with the podcast. During your podcast, repeat the web address frequently. If your call to action is a limited-time offer, note the date it expires. You don’t want to disappoint potential customers.