Keep a Content Inventory for Social CRM - dummies

Keep a Content Inventory for Social CRM

By Kyle Lacy, Stephanie Diamond, Jon Ferrara

Consider keeping a content inventory for your Social CRM strategy. It can be a useful tool to market your brand. Whether you’re in an enterprise or a small business, your inventory of content is likely scattered and unmanageable. Don’t assume that big companies manage their content any better than small businesses. Most businesses are just too busy to organize their content.

Even if you have a web team that manages such areas as press releases or the videos collected from conference interviews, that content isn’t integrated with everything else. Only companies that dedicate resources to their knowledge base will know what they really have in the way of information assets.

You can task different groups in your company to round up content so that the job doesn’t seem so massive. If one group creates most of the videos, then have that group contribute an inventory of videos.

Breaking down the creation of a content inventory into small chunks is the only way you’ll be able to get a handle on such a big task. Use a spreadsheet if you have to, but identify what content you have throughout your organization so that you can repurpose it.