Top Ten Small Business Social CRM Vendors - dummies

Top Ten Small Business Social CRM Vendors

By Kyle Lacy, Stephanie Diamond, Jon Ferrara

CRM isn’t only for the big dogs. Small- to mid-size businesses can also use it to manage, track, and build relationships with customers. This includes the social media world where small businesses can cut costs on marketing and build a community of advocates for their brand.


Nimble offers the small business solution that the world of social media and CRM has been waiting for. It helps you collect every piece of your online and offline relationships and store them in one place. With Nimble’s social CRM software, you can send messages, add tasks, edit and download contact profiles, instantly find the social profiles of contacts, and view all activity with each contact.

It integrates your email, your CRM, your Sales Deals, your Contacts, and your Social Media connections in a single application.”



It’s a relatively unknown business based in Indianapolis, IN, but is affordable and easy to use for the small business environment. While AddressTwo lacks the look and feel of the heavily funded CRM, it makes up for it in the easy layout and simple functions. The software is perfect for individuals in the real estate, financial planning, or networking market.

Like most small business CRMs, AddressTwo costs about $10 to $15 per month.

Constant Contact

Constant Contact is an e-mail marketing company that’s making strides to build a complete engagement-marketing platform for small businesses, nonprofits, and member organizations.

The Constant Contact platform allows a business team to search, monitor, and connect with people across the web for business development, sales, and marketing purposes. With the Social CRM offering, Constant Contact also allows you to manage your marketing campaigns with social, mobile, local deals, events, and e-mail tools. With so many tools, the pricing is spread out over each offering.


More than six million users work online with the social CRM Zoho. The software is a pretty straightforward, small-business CRM with capabilities such as calendar management, reporting, internal wikis, and document sharing. With Zoho, you can also create your own apps, which is a huge advantage for the more technically inclined user.

Zoho’s tools include calendars, forms, e-mail, and invoices. Whether you’re looking to automate processes, connect with your customers, or track your sales activities, Zoho manages to build and implement hardy web-based social CRM tools.

Currently, Zoho CRM is available at three pricing levels for customers. The enterprise level consists of the largest software offering and costs $25 per user per month. Zoho also offers a free version of the Zoho CRM for a business with less than three users. The professional plan fits somewhere in the middle, at $12 per month per user. The professional plan caters to the small business with 3–15 users.


Nutshell’s solution is valuable if you’re looking for a system to manage the strict details of the sales process within your small business. Nutshell allows companies to significantly impact, drive, and manage sales activities of different teams across the organization.

The Nutshell pricing model is similar to that of the other vendors, starting at $10 per month for each user. The company also has invested in several high-availability data centers to guarantee that service is always operational, and they have a fully staffed technical support team.


Relenta’s software helps employees be more productive in their everyday work environment. Relenta helps small businesses view all activity with contacts and leads in a chronological order for a single client or prospect.

Relenta differentiates itself from the other solutions by emphasizing personal productivity. Relenta offers a wide variety of pricing options for its customers, ranging from $25 to $250 per month.



If you’re a small business owner with a staff of three or fewer, Batchbook may have the best solution for you. Batchbook has created a social CRM offering that includes social media monitoring, communications tracking, e-mail forwarding, to-do lists, web forms, and sales tracking. Batchbook is integrated with many small business tools, including Formstack and MailChimp.

Batchbook creates useful and user-friendly software for small businesses. The team has a background in programming and web usability. Batchbook is fairly competitive in pricing ranging from $14.95 per month per user to $149 per month for up to 50 users.


This software offering is a little different from the rest of the products on this list because the company focuses solely on the marketing, PR, and advertising agencies who service the needs of consumer-facing companies. Basically, JitterJam supports the small business marketer and agency.

The tool allows your company to import contacts like Facebook fans and move them into one large database. You also can tag the contacts in order to organize them in a neat and contacts-oriented fashion. Filtering is a necessity when you’re building a powerful CRM tool and solution.


BlueCamroo is one of the funkier social CRM software solutions. BlueCamroo has a distinct marketing and positioning statement pertaining to social CRM and contact management. BlueCamroo tends to focus on tracking web leads and web lead generation through visitors to your website. The product’s feature list is a mile long.

BlueCamroo focuses on the following tasks: time tracking, invoicing, social media scouting, e-mail marketing, work flow rules, and security around employee external and internal communication. BlueCamroo is also priced competitively, with several packages ranging from $29 per month per user to $199 per month for 10 users. The package includes storage space in the cloud and an unlimited amount of cases.


Infusionsoft’s specialty is the small business that wants to combine CRM, marketing, and e-commerce all in one system. Infusionsoft combines CRM and digital marketing tools into a single online system that helps you automate and deliver valuable insights to your team.

The company tends to focus on three niche groups in the small business world: sales teams, service providers, and online marketers. They allow you to find leads and shorten your sales cycle. Infusionsoft s many of the manual tasks.