Social CRM: Product Promotion with E-Books
E-Books can be a real asset in your Social CRM strategy. It seems like everyone is reading e-books. It’s a convenient way to package up your brand’s information and share it. Don’t be limited by the notion that an e-book has to mimic a physical book. You can create e-books that include your product information, recommendations, and anything else that interests your customers.
For example, Seth Godin’s Tales of the Revolution tells the stories that happened as a result of the Domino Project publishing Poke the Box. The key idea here is that now that we can publish digital book content inexpensively. In contrast, when a physical book was the only option, many ideas weren’t published because of the high cost of publishing a physical book.
Another great example of using both digital and physical books to spread ideas is the book, End Malaria, by Michael Bungay Stanier (Domino Project). This book is available in hardcover and e-book formats. By partnering with sponsors who were committed to spreading the word, the book raised over three hundred thousand dollars to fight malaria.
Rethinking what constitutes a book is a great way to make your own business content go viral.
Amazon allows you to publish an e-book for distribution in the Kindle Store. If you think your e-book would have wide interest, consider submitting it to Amazon for consideration. Amazon must approve it before you list it. Also, the Kindle Store allows you to promote your book for free for a limited time to boost interest. Take advantage of that if possible.