Using Your Connections for More Business

By Anna Kennedy

Part of Business Development For Dummies Cheat Sheet

Businesses don’t grow in isolation. The majority of successful businesses are great at partnerships. Would working with partners help your business? Consider these types of partnerships:

  • Referral partners – individuals or companies who are ‘out there’ in the marketplace and can introduce you to prospective customers. Pay them a percentage of the deal. Everyone’s happy.

  • A product company – you install or implement what it produces. The partner may give you leads.

  • A services company that offers strategy, where you offer execution, or vice versa. You can both grow by referring business to each other.

  • A services company where you can deliver a bigger service together than either company can separately. Go get some larger contracts together.