By Anna Kennedy

Part of Business Development For Dummies Cheat Sheet

Customers can be wonderful and they can be a pain in the butt. Whatever they’re like, you want to make them the center of your business’s thinking and attention. Here are some things to know about your prospects and customers:

  • Find out how they found you – it helps your marketing efforts.

  • Understand their business as fully as you can.

  • Analyze their business pain and map your services/solutions to it.

  • Talk to your customers often – they love the attention.

  • Ask how things are going – you need their feedback to improve your service.

  • They appreciate it when you provide value to their business – build trust by taking an interest in what their goals are and in what they’re trying to achieve. Think of their business as your business.

  • Their loyalty can be paper-thin so don’t step over issues. Be proactive with the relationship.