Facebook Advertising For Dummies book cover

Facebook Advertising For Dummies

Authors:
Paul Dunay ,
Richard Krueger ,
Joel Elad
Published: November 16, 2010

Overview

Profitable ideas and techniques for advertising on Facebook Tap into social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here, and more, in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. This book:
  • Explores Facebook advertising inside and out
  • Works as an all-around, hands-on guide for both experienced and new Facebook advertisers
  • Walks you through planning and creating an advertising campaign
  • Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads
  • Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data
Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
Profitable ideas and techniques for advertising on Facebook Tap into social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here, and more, in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. This book:
  • Explores Facebook
advertising inside and out
  • Works as an all-around, hands-on guide for both experienced and new Facebook advertisers
  • Walks you through planning and creating an advertising campaign
  • Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads
  • Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data
  • Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

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