Fundraising For Dummies

Overview

Follow the mission and the money, even when it takes you online

Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You’ll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising skills to the next level and follow step-by-step processes for success in online fundraising.

  • Learn what’s involved in the role of a nonprofit fundraiser
  • Discover sources of funding for your organization—and learn how to secure that funding
  • Use the latest online fundraising tools and social media techniques to reach out to audiences
  • Make fundraising easy with examples and templates for donor letters and beyond

Fundraisers (including board members, volunteers, and staff members) in any nonprofit organization will love this easy-to-follow advice on getting creative about donations.

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About The Author

Dr. Beverly A. Browning, MPA, DBA, is the author of 47 grant-related publications, including seven editions of Grant Writing For Dummies. She holds degrees in organizational development, public administration, and busi­ness administration. Dr. Bev is a grant writing course developer and online facilitator for Ed2Go.com.

Sample Chapters

fundraising for dummies

CHEAT SHEET

Whether you wind up helping as a volunteer, joining a staff, or serving on a board, you connect with a nonprofit organization because, first and foremost, you believe in the work it’s doing.At some point, you realize that the fundraiser’s role is right at the heart of the organization. Without funding, the organization wouldn’t be able to do any of the good work that got you hooked in the first place.

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Articles from
the book

Fundraising is a never-ending task for most nonprofit organizations. Although you may raise money with various campaigns for different programs within your agency, your overarching fundraising strategy requires you to Write your mission statement — make it clear and memorable. Develop a case statement that reflects who you are and what you do.
Whether you wind up helping as a volunteer, joining a staff, or serving on a board, you connect with a nonprofit organization because, first and foremost, you believe in the work it’s doing.At some point, you realize that the fundraiser’s role is right at the heart of the organization. Without funding, the organization wouldn’t be able to do any of the good work that got you hooked in the first place.
The backbone of your fundraising campaign is a strong case statement. A case statement outlines what need your agency addresses, how you address it, what makes your organization unique, and how others can help, whether through time or money.Here are some tips to keep in mind as you write your first draft: Make it clear.
As if a fundraiser’s job weren’t hard enough, sometimes the economy takes a tumble, causing contributions to your organization to slow down. You may need to revamp your fundraising message to make it clear that demands on your program are up, but donations are down. It’s also a good idea to take a look at your budget to see what you can live without until funding picks up again.
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Frequently Asked Questions

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