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Published:
July 15, 2020

Selling on Amazon For Dummies

Overview

Sell on Amazon and Make Them Do the Heavy Lifting

Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities.

Selling on Amazon For Dummies walks owners through the process of building a business on Amazon—a business that can be built almost anywhere in the world,

as long as you have access to a computer and the internet.

  • The basics of selling on Amazon
  • Using FBA
  • Getting started
  • Deciding what to sell
  • Conducting product research
  • Finding your way around Seller Central
  • Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more
  • How to earn ROIs (Returns on Your Investments)

Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.

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About The Author

Deniz Olmez is an Amazon consultant who specializes in search engine optimization, new account setup and management, FBA, and branding services. Joe Kraynak has authored and coauthored numerous books including Flipping Houses For Dummies and Foreclosure Self-Defense For Dummies.

Sample Chapters

selling on amazon for dummies

CHEAT SHEET

Selling on Amazon is a broad topic that covers everything from researching products to sell and sourcing products to listing products for sale, fulfilling orders, and serving customers after a sale. This Cheat Sheet highlights a few key topics. © paulaphoto/Shutterstock.comWhat to sell on AmazonOne of the most challenging tasks you have as an Amazon Seller is choosing products to sell.

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Articles from
the book

Before you start listing products for sale on Amazon, be sure to check your shipping and return settings to ensure they match what you want to offer to your customers. Shipping settings on Amazon Your shipping settings establish the default shipping service levels for orders you ship to buyers (Fulfillment by Merchant, not Fulfillment by Amazon).
If you have an approved trademark, as an Amazon seller you can create an Amazon Brand Registry account and add your trademark to the Brand Registry, assuming you meet the following program requirements: You have an active trademark that appears on your products and packaging. You can verify that you’re the owner of the trademark.
Choosing great products to sell is a key first step to becoming a successful Amazon Seller. If you acquire low-demand products or products with hair-thin profit margins, you risk getting stuck with costly inventory you can’t sell or are forced to sell for a very disappointing profit or even a loss. On the other hand, high-demand products with generous profit margins make your job a whole lot easier and more rewarding.
At first glance, Amazon Seller Central is deceptively simple. Across the top is a header that contains the Amazon Seller Central logo; a notifications flag; the Marketplace Switcher; the search bar; options for accessing messages, help, and settings; and a menu bar for everything else.In this article, we explain how to use these navigational tools to access key features and functions within Seller Central.
To a certain degree, Amazon’s success hinges on the performance of its third-party sellers. To ensure consistent product quality and customer satisfaction across all sellers, Amazon sets performance targets and policies and provides sellers with tools for evaluating and improving their own performance. You can access the tools from Seller Central via the Performance menu to provide guidance.
Success as an Amazon seller relies on providing superior customer service 24/7/365. It requires being responsive to customer questions and complaints whether the customer tries to contact you during or outside business hours and even when you’re on vacation with your family.To stay in close contact with Amazon and your Amazon customers, consider downloading and installing the Amazon Seller app on your smartphone.
Selling on Amazon is a broad topic that covers everything from researching products to sell and sourcing products to listing products for sale, fulfilling orders, and serving customers after a sale. This Cheat Sheet highlights a few key topics. © paulaphoto/Shutterstock.comWhat to sell on AmazonOne of the most challenging tasks you have as an Amazon Seller is choosing products to sell.
Order fulfillment plays a big role in ecommerce success, especially on Amazon where more than one million Prime customers expect free two-day delivery or faster, and Amazon rewards sellers with higher product placement for satisfying its customers’ delivery expectations.One of your first decisions as an Amazon Seller is how to fulfill customer orders.
Retail arbitrage involves buying products at local retail stores, marking up the price, and selling them for a profit. For example, you head to local department store that has a bin of DVDs on clearance. You dig through the bin and find ten copies of a movie that’s popular on Amazon, and you buy them for $3 each.
Alibaba is a Chinese ecommerce behemoth serving both consumers and businesses. It has revolutionized product sourcing, enabling hundreds of thousands of businesses across the globe to access millions of products at prices previously available only to big-box retailers. To optimize your success as an Amazon Seller, we strongly encourage you to become familiar with Alibaba, where you’ll often find the best deals.
Use Amazon’s Manage Inventory page to search, view, and update the inventory records for products you sell on Amazon. To access the Manage Inventory page, log in to Seller Central, open the Inventory menu, and select Manage Inventory. The Manage Inventory page appears, as shown in the figure, where you can do the following: Amazon’s Manage Inventory page.
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Frequently Asked Questions

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