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Marketing Kit for Dummies
Author:
Published:
February 3, 2009
Overview
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
The goals of marketing your business and products are to find new clients and to keep your existing ones. So how do you do this? Use some marketing guidelines to devise a successful marketing plan, attract new customers, create more sales leads, and close the deal. Follow some basic design tips for your business card and newsletter to market you and your business in the most positive way.
About The Author
Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.
Articles From The Book
3 results
Marketing
Articles
When marketing your products or business, the basic business card is a low-cost, highly effective tool. Your business card gets passed around to a lot of people, so make sure it’s printed professionally and provides enough information. You want your business card to present you and your business in the best possible way.
Marketing
Articles
The goals of your marketing plan are to evaluate the situation in your market, align your marketing strategy with that information, and assess how you’ll use your marketing tools to carry out the strategy. To come up with a successful marketing plan, follow these guidelines:
Evaluate last year’s marketing budget to identify the most successful advertising or marketing method.
Marketing
Articles
The goals of marketing your business and products are to find new clients and to keep your existing ones. So how do you do this? Use some marketing guidelines to devise a successful marketing plan, attract new customers, create more sales leads, and close the deal. Follow some basic design tips for your business card and newsletter to market you and your business in the most positive way.
Marketing
Articles
Your newsletter is an effective, low-cost marketing tool that delivers information about your company, product, personality, and values to engage people, spark interest, and build customer relationships. Keep these guidelines in mind for your newsletter:
Do lay out your newsletter with plenty of headers, subheads, boxes, figures, or illustrations.
Marketing
Articles
It's important that your marketing plan keeps you selling to existing customers, but growing your business depends on finding new buyers. Try these marketing tips for attracting new customers:
Rent a small booth at a trade show. Bring lots of brochures and business cards, plus samples or poster boards telling stories of how you solved problems for happy customers.
Marketing
Articles
After you’ve met a prospective client and given your presentation, how do you close the deal? If you want to take a different approach to closing the sale, try using a closing technique different from your usual one:
Direct close: Ask your prospect whether he’s ready to place his order.
Trial close: Ask him to make small decisions that may eventually add up to a completed order.
Marketing
Articles
To get more people interested and asking about your offerings, you need to have an abundance of lead-generating information out in the market at all times. Try some of these best all-around marketing choices:
Toll-free telephone numbers (a big source of leads despite the rise of Web-based marketing; advertise your toll-free number everywhere)
Directory listings (don’t forget Web directories!
