Marketing Kit for Dummies, 3rd Edition
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The goals of marketing your business and products are to find new clients and to keep your existing ones. So how do you do this? Use some marketing guidelines to devise a successful marketing plan, attract new customers, create more sales leads, and close the deal. Follow some basic design tips for your business card and newsletter to market you and your business in the most positive way.

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Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.

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