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Published:
August 25, 2020

Digital Marketing For Dummies

Overview

Get digital with your brand today!

Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!

You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic

is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process!

  • Learn targeted digital strategies for increasing brand awareness
  • Determine the best-fit online markets for your unique brand
  • Access downloadable tools to put ideas into action
  • Meet your business goals with proven digital tactics

Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

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About The Author

Ryan Deiss is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. Russ Henneberry is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations.

Sample Chapters

digital marketing for dummies

CHEAT SHEET

No matter their industry, all businesses can benefit from digital marketing — from business-to-business software companies to online clothing stores, and from mega corporations that are household names to mom-and-pop stores, whether they’re online-only or brick-and-mortar stores.But the world of digital marketing is constantly changing.

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Articles from
the book

Forged in a world of constant innovation, evolving platforms, and cutting-edge strategies, digital marketing has the unique luxury of endurance in the job market. Maybe you’re looking for a new career path that’s not in danger of becoming obsolete. Maybe you’re already working in digital marketing and wondering how your job will stand the test of time, or what your growth opportunity looks like over your career.
As a technology services business, you continually face the challenge of reaching potential clients in today’s highly competitive landscape. You need to show them who you are, what you can do for them, and why you stand out among the competition. The surefire way to do this is through high-quality, engaging content.
No matter their industry, all businesses can benefit from digital marketing — from business-to-business software companies to online clothing stores, and from mega corporations that are household names to mom-and-pop stores, whether they’re online-only or brick-and-mortar stores.But the world of digital marketing is constantly changing.
Everything you know about digital marketing is moot if your emails aren’t reaching your subscribers’ inboxes. Did you know that 21 percent of emails worldwide never reach the desired recipients? A whole lot of work, effort, and brilliance are being wasted on emails that end up floating around in cyberspace.How do you make sure that all your work isn’t wasted?
The cost of acquiring new customers is often the most expensive one that businesses incur. After you have a buyer, asking that buyer to buy from you again makes sense. You want to turn that customer you spent so much time and money acquiring into a repeat customer.The marketing campaigns you employ to sell more, or more often, to the leads and customers you’ve acquired are called Monetization campaigns, and these campaigns have a number of different types of offers to employ.
As a digital marketer, you’ve likely put lots of work into finding out who your audience is. But, what do you do with the information? You put it to work. Google Analytics enables you to break down your audience into segments based on the following: Channel Traffic source Completed actions Conversions In the context of analytics, a segment represents groups of visitors with shared characteristics or behaviors.
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Frequently Asked Questions

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