Business Storytelling For Dummies book cover

Business Storytelling For Dummies

Authors:
Karen Dietz ,
Lori L. Silverman
Published: December 4, 2013

Overview

Ready to hone your storytelling skills and craft a compelling business narrative? 

Professionals of all types — marketing managers, sales reps, senior leaders, supervisors, creatives, account executives — have to write. Whether you’re writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.  

Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. 

Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to 

  • Learn the elements of storytelling and how to use them effectively 

  • Become a better listener to become a better storyteller 

  • Make your stories come to life with relatable details 

  • Back up your story with data points 

  • Use the power of storytelling to effect change 

  • Choose the perfect format to tell your story 

Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world. 

Ready to hone your storytelling skills and craft a compelling business narrative? 

Professionals of all types — marketing managers, sales reps, senior leaders, supervisors, creatives, account executives — have to write. Whether you’re writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.  

Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. 

Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to 

  • Learn the elements of storytelling and how to use them effectively 

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  • Become a better listener to become a better storyteller 

  • Make your stories come to life with relatable details 

  • Back up your story with data points 

  • Use the power of storytelling to effect change 

  • Choose the perfect format to tell your story 

Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world. 

Business Storytelling For Dummies Cheat Sheet

Successful businesses have discovered the power of storytelling and its ability to affect the bottom line. A good way to start building your business stories is to use the time-honored storyboarding technique. There are usually a few ways to tell the same story — the one you choose may depend on the circumstances of the telling, the audience, your intent and goal in telling it, and other factors. Sometimes it can be a challenge to “pull” stories out of your organization so that they can be structured and polished for your purposes, and you may need to use story prompts to dig out the storytelling gold that exists in any company or organization.

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