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Published:
November 28, 2007

Telephone Sales For Dummies

Overview

Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Packed with techniques, scripts, and dialogues, this hands-on, interactive guide assists readers with making cold calls, warm calls, and referral calls, helping them plan and execute openings to create interesting dialogue; ask key questions; develop persuasive presentation techniques; work within the No Call Law parameters; leave effective and enticing voicemails that get results; get past screeners and get quality referrals; find hot leads; and create callback scripts that close the sale.

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About The Author

Dirk Zeller specializes in training and coaching sales people and speaks regularly at industry events. He is the author of the bestselling Success As a Real Estate Agent For Dummies.

Sample Chapters

telephone sales for dummies

CHEAT SHEET

Being a successful telephone sales professional is as much about believing in yourself as it is selling your product. Follow these tips to keep yourself focused and motivated in your telephone sales endeavors.

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Articles from
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Being a successful telephone sales professional is as much about believing in yourself as it is selling your product. Follow these tips to keep yourself focused and motivated in your telephone sales endeavors.
Before you can make any sales presentation, you first need to know as much as you can about your prospects. No matter who the prospect is, get a leg up by using online sources to get to know them before you call: Visit the corporate website. Familiarize yourself with the company's products and services, senior management, mission statements, upcoming projects, recent news — and even contact phone numbers.
Sometimes you're going to feel like you've hit a brick wall because you're not getting the telephone sales numbers you envision. Don't despair. Allow these six methods to be your motivational mantra to help you stay charged: Stay disciplined. Sticking to "the plan" keeps the positive energy flowing. Be your own cheerleader.
First impressions are everything. When you have a sales prospect on the phone, the first seven seconds can make or break your whole pitch. Keep these pointers close by to help your opening hook the prospect: Greet the prospect by name. Grab the contact's attention immediately — and hold it — by using his or her name.
When you study up on your prospects before your telephone sales calls, you gather information that is bound to unlock sales success. As a side benefit, prospects are impressed and flattered when you show you're acquainted with their business. Before the Internet, doing such research was much more difficult. Today, you can find a ton of valuable information online.
Time management is one of the most important skills a telephone sales professional can have. Here are a few tips to make the most of your sales time: Manage distractions. When you're on task, turn off your cellphone, hold your calls, switch off the you've-got-mail notice, sign out of instant messaging and social media, and hang up a do-not-disturb sign.
When you're making telephone sales calls, the person at the other end doesn't know whether you're wearing a suit and tie or ratty pajamas. The only image that your sales prospects get is transmitted through your voice, so preparing your voice and using it effectively is as important to telephone sales as showering regularly is to face-to-face sales.
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